BrandingSocial Media
Brand IdentityCompany ProfileLogo DesignSocial Media DesignStationery DesignStyle Guide
Scafhaus worker in branded orange hard hat and safety vest
Scafhaus branded site hoarding in front of a building under construction

01 · The Scafmark

Inspired by scaffolding

The circular emblem stands for unity, balance and structural integrity, while the intersecting lines draw on scaffolding frameworks and architectural drafting. Built on a precise 15 by 15 grid, the Scafmark signals precision, strength and engineered craftsmanship.

The Scafmark and its 15x15 construction grid
Scafhaus main logo
Scafhaus stacked logo

02 · Colour and type

Black, white and Scaf Orange

A confident core of black and white is lit up by Scaf Orange (#FF8500) and a signature gradient that runs from #FFB600 to #FF4800, the colours of a site at golden hour. DM Sans keeps every headline and paragraph clean, modern and easy to read.

Scafhaus colour palette and gradient
Scafhaus typography: DM Sans
Scafhaus logo on white, orange and black backgrounds
Scafhaus logo colour use

03 · Pattern and guidelines

A system, not just a logo

Brand patterns built from the Scafmark add texture to print and digital work, and a 22-page brand guide sets out the rules for the logo, colour, clear space, misuse, pattern and typography, so the brand stays consistent wherever it appears.

Scafhaus brand patterns
Scafhaus brand guidelines cover
Scafhaus brand applied to architectural photography

04 · Company profile

A profile that builds trust

A 16-page company profile introduces Scafhaus to clients: who they are, their mission and vision, core services from building construction to finishes and fit-outs, their approach to health and safety, and why clients choose them.

Scafhaus company profile cover
Scafhaus company profile: About Us
Scafhaus company profile: Mission and Vision
Scafhaus company profile: Core Services
Scafhaus company profile: Why Scafhaus
Scafhaus company profile back cover

05 · Stationery and social

Ready for business, online and off

Business cards and letterheads carry the Scafmark in black and orange, while a set of social media posts introduces the company, its core services and how to get in touch.

Scafhaus business card front
Scafhaus letterhead
Scafhaus social post: Who we are
Scafhaus social post: About
Scafhaus social post: Core services
Scafhaus social post: Get in touch

06 · On site

The brand at work

On hard hats, hi-vis jackets, vests and site hoardings, the identity holds its own in the toughest environment, bold enough to read from across a site and simple enough to apply anywhere.

Close-up of a spanner on the Scafhaus orange gradient
Scafhaus worker in a branded hi-vis jacket at sunset
Yellow Scafhaus hard hat with the Scafmark