Hash Consult brand identity
Building blocks for a tech brand
Hash Consult is an IT solutions and consulting company based in Lagos, Nigeria, helping businesses grow, scale and stay secure with technology. We built the Hash Consult brand from scratch: a pixel-built hash symbol and wordmark, an electric-blue colour palette, typography that pairs Space Grotesk with Nunito Sans, a site icon, and stationery including business cards and an A4 letterhead.
Client
Hash Consult, Lagos
Expertises
Services
01 · The mark
A hash, built block by block
The symbol is a hash sign made from solid pixel blocks, a nod to code and to the building blocks of technology. Paired with a bold lowercase “hash” and a spaced-out “CONSULT”, it reads clearly in electric blue on white or all-white on Prussian Blue.
02 · Colour and type
Electric blue, with a twist of rose
Electric Blue leads the palette, grounded by Prussian Blue and black, with French Rose as a confident accent. Space Grotesk gives the logo and headings a technical edge, while Nunito Sans keeps body text friendly and easy to read.
03 · The icon
Clear at every size
The pixel hash also works on its own as a site icon, staying crisp from large displays down to a browser tab.
04 · Stationery
Ready for business
Business cards and an A4 letterhead carry the same system: confident blue, clean white space, and a row of pixel blocks along the edge of the letterhead.
