The Wrapsheet email newsletter
Gifting stories, straight to the inbox
The Wrapsheet is the email newsletter from Celebrations, Nigeria’s premier gift store. We created it to keep customers close between occasions, with stories they actually want to read: product spotlights, honest gifting advice, a little friendly competition and real customer reviews, all wrapped in Celebrations red with a hand-drawn ribbon running through the header. Each issue gently points readers back to the store, without feeling like an advert.
Client
Celebrations, Abuja & Lagos
Expertises
Services
01 · The countdown
97 days to go
This issue opens with a countdown to Christmas, 97 days out, nudging readers to plan their gifting early instead of scrambling in the last week of December.
02 · Inside
A spotlight, some advice and a game
A product spotlight on the H&F Scarf with a clear Order Now button, a practical guide for when someone says they want “anything”, a This-or-That gift personality test to argue over with friends, real customer reviews and news of the new Gwarinpa store.
03 · Another issue
The little things people remember
An issue for the workplace. It introduces GiftFlow, Celebrations’ platform for employee gifting, then follows with a cufflinks spotlight, the red flags of gifting and a round of Put a Finger Down: Gifting Edition.
04 · Another issue
You know Celebrations. But do you know this side of us?
Ahead of the ember months, this issue introduces Celebrations’ B2B and wholesale arm, spotlights its gift boxes, runs The Heaven Baby Test and closes with a gifting etiquette lesson: their gift, their taste.
