Tayzma brand identity
A brand built for global technology
Tayzma Technologies is a U.S.-based technology solutions and procurement company serving government agencies, businesses and private organisations, with a strategic focus on African markets. We created the Tayzma brand from the ground up: the logo and its variations, a confident teal-and-black colour palette, typography that pairs Publico Headline with Source Sans 3, a brand pattern and site icon, full stationery (business cards, letterhead and email signature) and brand guidelines to keep everything consistent.
Client
Tayzma Technologies, USA
Expertises
Services
01 · Stationery
First impressions, in two tones
The business cards pair a clean white front for contact details with a bold black back, where the teal mark does the talking. The same system carries through to the letterhead and email signature, so every touchpoint feels like Tayzma.
02 · The logo
A mark with momentum
An angular T and M symbol leans forward next to a lowercase italic wordmark, giving the brand a sense of speed and precision. Built in full-colour, all-white and all-black versions, plus a vertical lock-up, it stays sharp on dark, teal and light backgrounds.
03 · Colour and type
Simple rules, used everywhere
One teal, one black, one white. Publico Headline brings authority to headlines while Source Sans 3 keeps body text clear and easy to read. The brand guidelines put it all in one place, so anyone at Tayzma can apply the brand with confidence.
04 · Brand in use
From the desk to the street
The identity extends naturally onto everyday items, from notebooks and mousepads on the desk to T-shirts and tote bags out in the world.
